A new prototype helmet will allow visitors to try a riding experience based on augmented reality. 

November 2016 - Nolangroup takes technology and innovation to Eicma 2016, presenting the N-Com ARX project developed in collaboration with Sony Corporation.

On the Nolangroup stand, visitors will be able to try an extraordinary experience of augmented reality, by getting on a bike and wearing the prototype helmet fitted with the N-Com ARX system.

N-Com ARX is a technologically innovative project developed by Nolangroup in collaboration with Sony, based on the concept of augmented reality, allowing motorcyclists to experience a new and absorbing travel experience. The helmet developed specially for N-Com ARX incorporates Sony’s unique holographic waveguide technology provided in form of optical module, that takes the light created in the optical engine and projects a virtual image through the holographic optical elements to the eyes of the wearer.

The interaction between the N-Com communication system integrated into the helmet with Sony’s optical module and the tailor-made Smartphone App allows the projection, via a heads-up display, of a hologram in the rider’s field of vision, thus supplying support information for safety and riding comfort.  The viewing of a range of useful and essential information on a see-through display, combined with audio indications, allows the rider to concentrate on driving.


Through an open-source platform, N-Com ARX offers possibilities for the development of applications for the projection of various types of information on a heads-up display.

This special prototype helmet created in collaboration with Sony is part of a development project for the N-Com brand for the near future: “This is innovation which we cannot market immediately, but it highlights the innovative drive which distinguishes the N-Com brand, part of the Group which is responsible for the development of communication systems” – stated Claudio Corollo N-Com Division Manager. 

Corollo added: “Our prime objective remains the safety of our clients, but this kind of technology also represents the near future for motorcyclists and we definitely do not want to find ourselves unprepared”.

“It has been a pleasure to work with Nolangroup on building this Technology Demonstrator. At Sony we always aim to exceed market expectations and indeed we believe our hologram waveguide technology will bring about brand new experiences to the wearers and in this case the motorcyclists” said Hiroshi Mukawa, who leads the development of hologram waveguide technology as General Manager of SIG business department at Sony Semiconductor Solutions Corporation. 

Nolangroup invites all motorcyclists to try the prototype helmet fitted with the N-Com ARX system in the special area which is part of their stand at Eicma 2016 (Pavilion 14, stand C46). Each test will last for approximately 10 minutes.

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.  Sony recorded consolidated annual sales of approximately $72 billion for the fiscal year ended March 31, 2016.  Sony Global Web Site: http://www.sony.net/