Nolangroup and Troy Lee Designs announce an exclusive strategic
agreement for the distribution of Nolangroup’ s helmets in the USA
market.
The Italian motorcycle helmet manufacturer Nolangroup - with its brands Nolan, X-lite
and N-Com – and Troy Lee Designs, the Californian well-established brand in
motocross, mountain biking and BMX universe, are pleased to announce an exclusive
strategic agreement for the distribution of Nolangroup helmets and communication
systems in the USA market, starting from January 1st, 2023.
The deal focuses on the distribution, the promotion and the customer service of Nolan
and X-lite helmets and N-Com communication systems, by Troy Lee Designs.
This operation is in line with Nolangroup’s strategic plan, that foresees a significant
growth in the coming years, thanks to the worldwide recognized quality and the
complete range of its helmets - that are produced in Italy for over 50 years, but also
thanks to the innovative and challenging synergies developed within the 2Ride Group.
Within this framework an authoritative and qualified partner like Troy Lee Designs, able
to convey the full potential of the Italian helmet producer, will strengthen Nolan’s
brand presence and service utilizing the TLD sales network in the United States,
reaching a wide and qualified group of dealerships.
Nolangroup has been manufacturing and distributing motorcycle helmets in Italy since
1972.
The Nolan brand designed a high-quality Lexan™ polycarbonate shell as well as
premium carbon fiber helmets with X-lite brand. The company never compromises on
safety, and complies with all current standards.
Troy Lee Designs, created by Troy Lee in 1981, is a globally recognized lifestyle brand
beloved by all cycling and motorcycle enthusiasts.
The brand offers top-of-the-range
specialist equipment, designed for cycle sports and motorcycling. Combining an
exclusive artistic approach and technical innovation, Troy Lee Design allows its
customers to exceed their limits in complete safety.
Nolangroup and Troy Lee Designs together with Shark, Segura, Bering, Cairn Sport and
CASCO, are part of 2Ride Group, the world leader in the protective equipment market
for extreme sports (motorcycles, bikes, ski and outdoor pursuits).
Enrico Pellegrino, GM of Nolangroup affirms “we are excited to combine our significant
expertise in working together, this agreement will aim to strengthen the presence and
convey the full potential of Nolangroup’s brands in the United States in a qualified way
and according to our ambitious plans. The support of an authoritative and prestigious
partner like Troy Lee Designs is highly strategic and inspiring to achieve the high goals we
have set ourselves”.
Troy Lee, founder of Troy Lee Designs says “I am stoked to be partnering and joining
forces with Nolan as their North America distributor. It is a dream come true to be able
to work with Moto GP and road race riders at all levels and expand my involvement into
the street market. The quality of Nolan products and working with their teams has been
inspiring and we have big plans to share with the world”.
